Bauer Bodoni Roman is used for Brandeis University’s wordmark.Bauer Bodoni Black is used for Carnegie Mellon University’s wordmark.Nirvana’s logo is written with Bodoni (specifically Bodoni Poster-Compressed).Sony’s Columbia Records (owned by CBS from 1938 to 1989) also utilizes Bodoni for their wordmark.Bodoni is one of the two typesets that is used by Hilton Hotels for restaurant or bar menu content.Poster Bodoni is used in Mamma Mia! posters.In the 21st century, the late manner versions continue to be used in advertising, while the early manner versions are occasionally used for fine book printing. Bodoni, busyīodoni has been used for a wide variety of material, ranging from 18th century Italian books to 1960s periodicals. For this reason, using the right optical size of font has been described as particularly essential to achieve professional results.

While it can look very elegant due to the regular, rational design & fine strokes, a known effect on readers is “ dazzle,” where the thick verticals draw the reader’s attention & cause them to struggle to concentrate on the other, much thinner strokes that define which letter is which. The effective use of Bodoni in modern printing poses challenges common to all Didone designs. Bodoni gives his works their beautiful smoothness, so that no impression of the letters is perceptible on either side, is the only part of his business that he keeps secret. Nothing could exceed his civility in showing us numbers of the beautiful productions of his press…as well as the operations of casting & finishing the letters…his paper is all made at Parma. Bodoni, who has brought that art to a degree of perfection scarcely known before him. Writing of meeting him in the year 1786, James Edward Smith, English botanist and founder of the Linnean Society, said:Ī very great curiosity in its way is the Parma printing office, carried on under the direction of Mr. Bodoni, printer Proofs of page decorations from the Bodoni printing houseĪlthough to a modern audience Bodoni is best known as the name of a typeface, Bodoni was an expert printer who ran a prestigious printing office under the patronage of the Duke of Parma, & the design of his type was permitted by & showcased the quality of his company’s work in metal-casting, printing & of the paper made in Parma. In Europe, they are more often used in body text. In the English-speaking world, “modern” serif designs like Bodoni are most commonly used in headings & display uses & in upmarket magazine printing, which is often done on high-gloss paper that retains & sets off the crisp detail of the fine strokes. When first released, Bodoni & other didone fonts were called classical designs because of their rational structure. Bodoni’s later designs are rightfully called “modern” but the earlier designs are now called “transitional.” Bodoni’s typefaces are classified as Didone or modern. Bodoni had a long career & his designs changed & varied, ending with a typeface of a slightly condensed underlying structure with flat, unbracketed serifs, extreme contrast between thick & thin strokes, & an overall geometric construction. Parts of this AmperArt piece fit that description: the words “long” & “short.” Other examples are “addddition” and “scrmabeld.” Bodoni, typographer The 1818 Manuale-Tipografico specimen manual of Bodoni’s press, published after his death.īodoni is the name given to the serif typefaces first designed by Giambattista Bodoni (1740 – 1813) in the late eighteenth century & frequently revived since. When type is set to resemble the meaning of the words, it is called a typogram.

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