MUMU X CHANTELLE CODE
MUMU X CHANTELLE PLUS

MUMU X CHANTELLE CODE

4886289580075 Gemma Tunic ~ Beige Everyday Stripe 44.00 ///s/files/1/2203/5897/products/IMG_5286.jpg?v=1618002384 ///s/files/1/2203/5897/products/IMG_5286_large.jpg?v=1618002384 USD InStock Kids Baby Clothes Clothes Dynamic Code Buckert End of Summer Sale - All Sale exclude collection swatches Kids Match Your Mama Mumu x Chantelle Neutrals Collection New Mu Stripes Toddler Clothes Vacation Shop

MUMU X CHANTELLE PLUS

Plus Size Maternity Bridesmaids Dresses.

“To do that necessitated an intermediate stage where we could evolve Chantelle so it could live in that broader world, and the results of that have paid off.

“The aim was always for Chantelle to have that role in the long term, like an umbrella brand as well as a product brand,” Cambuzat explained. Last year these took on the Chantelle sign, as did the Passionata and Femilet brands, with the new masterbrand now featuring under each one’s logo. In 2017, the company grouped all of its brands together under the CL nameplate (for Chantelle Lingerie), which was used on store signage (it revamped 24 former Orcanta stores under the new banner, and these were not part of the sale last year) and on its website. “That’s driving our innovation processes.” We are trying, with certain of our launches, to offer inclusive products that can accompany women in the different life stages, like pregnancy, maternity and periods, and we’re starting to look at menopause,” Cambuzat said. Since then, that has filtered into our collections. “We were quite brave, we touched the representation of women in lingerie.

“We repositioned the brands to address all women,” he explained. “It has a distinctive artistic universe that will take root in the Chantelle ecosystem and notably benefit from the brand’s strengths and reputation internationally.”Ĭhantelle X will offer three ranges - Essential, Signature and Couture - with prices ranging from around 70 euros to upward of 120 euros for the most expensive pieces.įashion photographer Cambuzat joined the company, which was founded in 1876, in 2018, charged with updating its marketing and positioning to appeal to a broader array of consumers and address changing mind-sets around lingerie. “With Chantelle X, we wanted to go in a new direction, with a specific territory that will seduce some of our existing consumers, but will also allow us to attract new consumers,” he explained. “We attempted to evolve and grow Chantal Thomass and to seduce new customers, especially internationally, but in parallel, Chantelle’s strength internationally, linked to its repositioning over the past four or five years, has encouraged us to develop, in the high-end seduction segment, this new brand with a creative, original and innovative vision.”Ĭhantelle X will debut in September, and will offer a high-end selection of lingerie as well as a few ready-to-wear pieces with a positioning centered on a contemporary vision of seduction, Cambuzat said. Pusha T, Futura, and More Attend the KENZO By Nigo Launch Party

Mumu x chantelle